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Was WhatsApp Worth the 19 Billion Dollars? Absolutely

The world has been rocked by the price tag of popular messenger application WhatsApp. At a staggering $19 billion, Facebook acquired the company for, many experts say, far too much. Was WhatsApp worth...

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The 3 Essential Rules of Work and Social Media

We have all seen it: the uncomfortable and awkward status update from a friend, complaining about his boss. Then there are ‘professional goof-ups’, like when the company’s social media manager forgets...

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Social Media Disaster of 2014 Contender – The Forced Hashtag

Hashtags are great for both content organization and discovery. They allow us to ‘bucket’ similar topics together, and find similarly-linked interest topics easily. They are also easy to misuse, ending...

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How to Adapt Social Content to Mobile-First on Facebook, Twitter, and Instagram

Social media marketing should be nothing new to you or your brands by now. I am sure that social media marketing strategies are more or less locked down for you. For many of us, we have made social...

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Online Community Management Course – Free Notes and Slides

Here are notes and my presentation slides from my most recent class on online community management. For free use, with attribution. Notes from the Online Community Management Course Topic: Online...

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The 4 Cs You Need to Know About the New Facebook Pages Design

Giant social networking site Facebook has launched an update, the new Facebook pages design that promises “a more streamlined look” for all business pages. Before all Facebook pages adopt the new...

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How to Break the Internet – The KitKat Tweet and Facebook Downtime

The KitKat tweet today, witty and almost cheeky, brought back memories from the historic Superbowl blackout content published by Oreo. Here’s a look at how the brand created for itself both admiration...

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